Brain Top Off!

This newsletter will show an example of a press release, however it will do far more than the loads of articles which claim to offer a formula. Through a free device called Press Release Recipe, this article is going to enable you to:-

• Construct your own pR release using a questionairre
• Use that pR release in a live situation

Let’s get straight to the point. This is an example of a public relations release created by a user of Press Release Recipe.

Press Release

9 Sep 2011 Immediate Linda Thompson 01744 895738

‘DOCTORS ‘ WRITER WINS HBO CONTRACT

From Letherbridge to LA

‘Doctors ‘, HBO, BBC, Linda Thompson, ‘Medics ‘ ‘Medics’British writer beats off competition in LA.Fans of ‘Doctors ‘, ‘Casualty ‘ and other medical dramasThe series will start broadcasting in late Autumn 2013.’Medics ‘ is scheduled to start filming in the Spring.ITV1 are thought to have first option on the British release.

British writer, Linda Thompson, has made a new medical series,to be produced by the BBC US giant, HBO, creators of such classic series as ‘The Sopranos’.

Managers were not able to confirm rumors that Al Pacino had been cast. But a spokesperson commented ‘casting is likely to be high-profile because of the excellence of the writing’.

‘Docs and cops ‘ series still attract a big slice of viewer ratings both in the UK and US.

Linda hopes that ‘Doctors ‘ fans will tune in to the show, which is pretty much in the spirit of the often belittled daytime series.

Note to Editors: Footage are available upon request. a supply of more high res photos are available by getting in contact with us below.

For further information contact:Linda Thompson – telephone number 01744 895738 17 Downham Walk, Billinge, Nr Wigan, Lancs, WN5 7Er glmillervirginmedia.com

So what?

We have to remember the above is the final result of someone having used press release recipe. The better news is that the press release is formatted and structured in such a manner as to gain respect from editors. What wouldn't gain quite as much kudos is the present first paragraph which does not quite make sense.

What the software does is is to make you think about the keywords and key phrases that are absolutely essential to answer teh following basic questions Who? What? Where? When? How? Why? When you go back and revise these replies and make the 1st paragraph read smoother like a news article,

The next step?

My guidance, as author of the software, is to give it a try to determine if you can take your press release to this stage. From this point on, it’s simply a question of common sense as to the correct way to prepare the words in a logical order. Also have a look at journalistic pieces at Yahoo Stories or Google News to show how first paragraphs of news stories are put together.

You may also wish to tinker with the other paragraphs too. Maybe, if you employ am content supplier, you might organize a charge to help do this. Also I am pleased to help with my own service and can offer extraordinarily competitive rates from $5 for every PR release that comes to me thru press release recipe. Rates negotiable depending on draft copy submitted as a result of utilizing the software.

To recap:-

First have a go at pR release recipe using the links above and below and come back to this page and/or Effective Media for further guidance. You can email me too at keith@effective-media.co.uk

Keith Thompson has over 20 years expertise of PR as a practitioner and now also as a lecturer at Liverpool John Moores School. He'll be contacted at keitheffective-media.co.uk and has his very own blog where you'll find an example of a press release at www.effective-media.co.uk

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